RIBBLE PARTNERS WITH SMURFIT WESTROCK CYCLING TEAM
The partnership highlights Ribble’s ongoing commitment to championing
women’s professional cycling
January 28, 2025 – Preston, United Kingdom: Ribble, the UK’s premier performance bike brand, is proud to announce its official partnership with the Smurfit Westrock Cycling Team for the 2025 season.
As the team’s official bike sponsor, Ribble's collaboration marks another step in its continued commitment to supporting women’s professional cycling and promoting the sport.
The Smurfit Westrock Cycling Team, formerly Pro Noctis – 200 Degrees Coffee – Hargreaves Contracting, has established itself as one of the UK's top women’s cycling teams. With an impressive track record that includes success in the British Road Series, British Criterium Series, and the Tour Series, the team continues to inspire cycling enthusiasts by delivering extraordinary performances in prestigious events such as the Tour of Britain and elite races in Belgium.
Under this partnership, the team will ride Ribble’s latest 2025 performance race bikes, designed to deliver exceptional speed and efficiency on some of Europe's most challenging parcours. This collaboration is built on shared values of resilience, teamwork, and a passion for the sport.
Pictured: the Ribble Ultra, one of the bikes Smurfit Westrock Cycling Team will ride
Sean Hastings, Ribble CEO, commented: “Supporting the British cycling scene and continuing our presence in women’s elite racing, really matters to everyone at Ribble. We’re excited to partner with the Smurfit Westrock Cycling Team and help them achieve their huge potential in the upcoming season.”
Rick Lister, Team Manager of Smurfit Westrock Cycling Team, added: “Having Ribble Cycles as our bike sponsor is a game-changer for the team. Their bikes represent the perfect blend of performance and innovation, key elements that support riders in achieving their best. We’re excited to embark on this journey together.”
Follow Ribble and the Smurfit Westrock Cycling Team on social media to keep up with their journey and upcoming events.
About Ribble
Ribble has been crafting exceptional bikes in the North of England since 1897. Today, as the UK's leading premium bike brand, you’ll find them on UK roads, alpine climbs and gravel trails. Their range features precision-engineered road bikes, versatile all-rounders, and cutting-edge e-bikes that blend innovative design with 125 years of cycling expertise. With every bike built to order and their BikeBuilder tool, Ribble customers can create a ride perfectly tailored to their style and riding goals. At Ribble, cycling is more than a sport; it's a way of life whether you get on your bike to win, explore, endure or just enjoy the ride.
For more information visit ribblecycles.co.uk/